Fund, manage and market Reading's annual Christmas lights. The BID delivers one of the the most spectacular Christmas lighting displays in the south east.
Deliver an annual programme of events - town centre events improve the visitor experience and attract more footfall. Events have covered the key themes of food, fashion, children/family, music/culture and the evening economy as well as supporting festive activities.
Partner with 'Reward Your World' and local organisations to deliver mobile customer loyalty programmes
Execute eye-catching marketing campaigns regionally and nationally to highlight Reading as a leading shopping, buisness and leisure destination. Reading's first marketing campaign specifically supporting the Christmas offer took place in Nov/Dec 2013.