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additionally investing Floral display St Mary's Butts Roundabout

The town's second Business Improvement District will run from April 1, 2009, with a mandate from town centre business for the next five years. 

The business plan for BID2 is centred on three keys themes:  cleaner, safer, better promoted.  These themes cover everything from evening entertainment to Christmas lights, to extra policing, and are important to anyone who visits, works or lives in the centre of Reading. 

The new BID takes in a larger geographic area than its predecessor, involving more businesses in the direct provision of many important town centre services. However, the BID business plan is very explicit in that it delivers additional services to those already provided by Reading Borough Council, and is in no way intended to replace those baseline services.