Reading is a leading UK and European economic powerhouse. PWC/Demos rate Reading the UK number 2 city for economic success and well-being. Reading is also the second best Small European City for business friendliness.
A key factor in this success is Reading's high–value knowledge economy, which is based on varied sectors but primarily the three 'I's - IT, Investment and Insurance. This is built around international blue chip investment - Reading is home to corporations such as Verizon, Prudential, Symantec, Microsoft, Oracle, Virgin Media and Ericcson, to name but a few.
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Reading UK has launched Powered by People in response to COVID-19 and its economic impact.