Reading UK bolsters marketing capacity with senior appointment

VictoriaReading UK has added a senior marketeer to its staff to support its work to ensure Reading emerges from COVID-19 as strongly as possible and maintains its long-held reputation as a leading regional and national city- based economy. Victoria Jones has joined Reading UK as Head of Marketing and takes on the lead responsibility for Reading UK’s marketing strategy and campaigns. 


With extensive experience in marketing communications and particular expertise in the areas of brand strategy, brand management and external comms, Victoria joins Reading UK having previously worked for sector-leading brands Thames Water and Sodexo.  She has worked alongside senior managers on crisis communication, product promotion and launches, corporate communications and content strategy and PR strategy. At Sodexo, she led a major two-year rebrand project. Most recently, she has been working to bring the Thames Water brand to life for 15 million customers within the region.

Nigel Horton-Baker, Executive Director, Reading UK, said: “We are delighted that Victoria has joined us at this critical time. She will be playing an important role in helping guide Reading out of the current crisis and, longer-term, shaping the way Reading is presented to the world. Reading UK is totally focused on ensuring the Reading economy bounces back strongly and quickly re-establishes its reputation as preferred location for European and global business.”

Victoria Jones said: “My new role within Reading UK is an exciting next step for me to broaden my skills and challenge my thinking to deliver strategic communications in the not-for-profit sector, something I’ve always been interested in. Having grown up in Berkshire, I have a real, deep-set interest in my home region, seeing it grow and invest in exciting initiatives.  This new opportunity presents an exciting opportunity to apply my brand and communications experience to help boost business and grow the profile of my home town alongside my Reading UK colleagues.”

Victoria Jones’ appointment sits alongside the appointment of Becky Holland of Reading creative agency BH&P to the Reading UK Board of Directors in recent weeks to bolster Reading UK’s marketing capacity and expertise.


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