Introduction to Reading for the travel trade


Reading offers a warm welcome to groups and international visitors. We’ve developed a number of resources to help groups, tour operators and wholesalers create inspiring programmes to discover the history and heritage of Reading.

Founded one thousand years ago at the confluence of the Rivers Thames and Kennet, Reading is at the heart of British heritage and enterprise.

Abbey Ruins and Prison mediumThe ruins of medieval Reading Abbey are the final resting place of King Henry I. Reading’s Abbey Quarter is also home to Jane Austen’s school and the site of Oscar Wilde‘s incarceration - Reading Gaol. Uncover these and other stories at Reading Museum or one of the other museums; Museum of English Rural Life, Riverside Museum, Cole Museum of Zoology, Ure Museum of Greek Archaeology, Museum of Berkshire Aviation.

The River Thames in Reading offers relaxation and water sports, pampering and great food; the restored Edwardian Thames Lido offers all of that in one place, or take a sightseeing boat trip from Caversham. Reading’s other river, the Kennet flows through Reading’s great outdoor dining venue, the Oracle Riverside and the region’s best shopping.

A Festival programme, boutique and riverside hotels, top class sport, a thriving town centre and great travel connections (25 mins by train from Paddington and M4 Jct 11) makes Reading a great base for trips along the Great West Way.

There’s plenty of choice in Reading from nationally recognised quality brands; independent five-star luxury, city centre to nearby.

More resources for travel trade

Search for travel trade friendly businesses

A cultural break itinerary

Walking tours of Reading

Download the Travel Trade publication


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