Introduction to Reading for the travel trade


Reading offers a warm welcome to groups and international visitors. We’ve developed a number of resources to help groups, tour operators and wholesalers create inspiring programmes to discover the history and heritage of Reading.

Founded one thousand years ago at the confluence of the Rivers Thames and Kennet, Reading is at the heart of British heritage and enterprise.

Abbey Ruins and Prison mediumThe ruins of medieval Reading Abbey are the final resting place of King Henry I. Reading’s Abbey Quarter is also home to Jane Austen’s school and the site of Oscar Wilde‘s incarceration - Reading Gaol. Uncover these and other stories at Reading Museum or one of the other museums; Museum of English Rural Life, Riverside Museum, Cole Museum of Zoology, Ure Museum of Greek Archaeology, Museum of Berkshire Aviation.

The River Thames in Reading offers relaxation and water sports, pampering and great food; the restored Edwardian Thames Lido offers all of that in one place, or take a sightseeing boat trip from Caversham. Reading’s other river, the Kennet flows through Reading’s great outdoor dining venue, the Oracle Riverside and the region’s best shopping.

A Festival programme, boutique and riverside hotels, top class sport, a thriving town centre and great travel connections (25 mins by train from Paddington and M4 Jct 11) makes Reading a great base for trips along the Great West Way.

Reading has a great range of accommodation from 

There’s plenty of choice in Reading from nationally recognised quality brands; independent five-star luxury, city centre to nearby.


In the news

Reading in UK Top 2 for Good Growth

12 Nov 2019

Reading ranks highly for measure of economic success. 

Speaker profiles - Reading Economic Forum 2019

25 Oct 2019

Jo Stevens - Oxford Innovation, Lorraine Farrelly and Flora Samuel - University of Reading, as well as Centre for Cities and Historic England on the panel

Fresh Triumph For Reading Pubwatch

23 Oct 2019

BID-supported Reading Pubwatch has received a prestigious award in the 2019 National Pubwatch Awards. 


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